"Greed, a New Fragrance by Francesco Vezzoli" (2009) crystallizes the Italian-born artist's interest in advertising and celebrity. The work takes the form of a 60-second commercial directed by Roman Polanski and starring Michelle Williams and Natalie Portman as two women embroiled in a wrestling match over a fictional perfume. Inspired by Marcel Duchamp's "Belle Haleine: Eau de Violette" (1921), Vezzoli replaces Duchamp's image with his own on the label of the bottle.

Francesco Vezzoli
Greed, a New Fragrance by Francesco Vezzoli
2009